THE ULTIMATE
Predicting how users will interact with digital systems shortly is not accurate. Both technological developments and cultural inclinations can change rapidly.
Trends such as Artificial Intelligence (AI) or Virtual Reality (VR) that were in the predictions of years ago are now beginning to be viable. On the other hand, others such as Google Glass, for example, have not worked as expected. These 5 UX trends for 2020 seem to have a consensus among the UX / UI community. And they appear as especially viable and important for your projects: 1. Design and interfaces for speed As you have seen before, 5G is finally beginning to be implemented worldwide. Data transfer speed and latency time will improve significantly. What this means is that slowness in any page, function or moment is no longer acceptable to users. It is rumored that all iPhone releases from 2020 will come with 5G capacity. Therefore, a slow website or slow digital applications will be considered to have a bad user experience. So, before doing any type of UX research, make sure your site is fast. If not, the first thing you will get from your users is that "you are slow.” I’m sure no user experience design services provider slow loading page to their clients. 2. Goodbye to -loading page Until now, as part of the good practices of UX, it was sometimes advisable to show a "loading" on the website, especially if your page took several seconds to load, thus preventing the user from going to other pages. Some of UX's good practices, such as chargers, will become irrelevant with the application of 5G technology. Still, if your call to action requires time to process, such as confirmation of an order, you may want to keep your chargers. 3. The UX audit becomes a trend The purpose of an independent financial audit in accounting is to ensure that the financial statement complies with accounting principles. An independent UX audit helps management examine the performance of your digital content. And this, according to industry standards and if they are in line with the latest trends and technology. For a marketing agency that relies on online sales, an annual user experience audit will become crucial. For what? To stay competitive and discover problems and opportunities - that not everything will be negative - on your website or application that you don't know. 4. Robots know what you want Artificial intelligence and machine learning for personalization are another of the UX trends by 2020. As AI becomes more sophisticated, user interactions with digital environments will be increasingly personalized and conversational. Increasing personalization is a key benefit of systems that interpret a wide variety of user inputs to predict and meet their needs and expectations. From a UX perspective, this is key to designing systems that are not always everything to all users. But they are flexible for the individual. With components and content are driven by observed behavior and available user data, such as.
For example, the trend of online help and assistance is moving towards very robust chatbots. Chatbots that analyze complete sentence queries to deliver results. And results that not only feels more “human” but also anticipates user needs beyond the initial consultation. 5. Augmented and virtual reality environments According to a survey in 2018, about 46 percent of retailers plan to integrate AR / VR technology into their shopping experience in 2020. AR and VR have been fashion trends for some years. Thus, the possible application of this technology for user participation is expanding beyond niche games and entertainment. The opportunity you have with AR and VR in the short term is to look for ways to take advantage of technology, especially augmented reality. For what? To merge elements of the real world with those of the virtual and digital experience. Some examples that are already available include.
Also, with AR and VR will come more user input gestures to adapt to your designs? And your job will be to make sure they are appropriate for the experience in question. It is important to keep in mind that AR and VR should be used in the service of a function that no longer lends itself to more conventional digital paradigms. Or that is also used to improve the speed or quality of that function. For example, the fact that a user can move a hand in front of their face to access the menu functions of a virtual reality experience does not mean that this is better than pressing a button that is already available in a traditional interface.
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With the emergence of the Internet and social networks, everything changed. Today, brands and users can communicate and talk with each other, without restrictions of time and space. And, even better, social media agency services Providers have at their disposal an infinite number of resources that allow them to evaluate the quality of each conversation initiated and each communication sent in detail to improve the relationship with their users, attract more and more customers and convert many of them in brand advocates. The growth of network users in recent years and what is expected by 2021: growth does not stop, which means that more and more users will seek to interact with your brand through networks. How to boost the growth of your marketing consulting company through networks? More than once you have seen in the beginning of your favorite social network the typical advertising ads with brand-specific messages to you. These ads were intended by marketing professionals, with a specific objective and audience segmentation to give a high exposure to your communication. After paying a timely sum, they are shot by the platform to all the beginnings of people who match the target desired by the brand design agency. Investing in ads is a great strategy to boost the reach of your content. Organic interactions You have to start at the beginning: how do you plan to increase your visibility on social networks? Your brand needs a content strategy. You should know what are the attributes you need to make visible and at what times. For that, we recommend you list all the products or services you offer, important dates for your business, for the industry and related events. With that in view you can start thinking about where to orient your communication in networks. Where to start The first thing you should do is create the profiles of your marketing consulting company in the networks that best fit the public you want to reach and also taking into account the popularity of each one. If you are starting you will have to start looking for people to follow you. You can ask your contact base to follow you on networks or you can also look for people who have an interest in your brand or industry, looking carefully at the description of their profiles and interacting with them so that they are interested in your brand and want to follow you to be aware of your news. A study by the Research Center (2016) indicates that almost 80% of online people use Facebook and until June of this year, it had more than one billion daily active users and two billion active monthly. As I've said before, having important dates for your business and industry on hand can make a difference and take your relationship with your audience beyond the purchase of your product. Linkedin: Did you know that the average Linkedin user visits it, on average, 17 minutes per month? That means about 30 seconds per day, so you have to think your messages very well to get the attention of your audience. It is the professional social network par excellence, far from the informality of Facebook or Instagram, in Linkedin the publications touch on labor issues and professional growth, and will always give priority to contents of that style. Instagram: Your company may not be on Instagram . While you will have to analyze in detail who you want to reach and with what type of publications, it is important that you pay attention to the social network of the moment. Instagram has a differential: the visual. Unlike the other networks, you cannot upload content without it being accompanied by an image or video. At this point you should pay close attention because the aesthetics of your brand will begin to play a very important role. I've recommend you to have a designer to help you create professional images. Twitter: Although twitter has decreased its popularity in recent years, it is a network where last-minute information continues to the End. There you can link not only with your audience but also interact with the media, be an assistant in the major events of your industry and be aware of the latest developments to be the first to share and generate conversations. Are you interested in learning how to improve web positioning? Posing this as part of improving your website is very important. Because, as you know, search engine optimization is essential to become known and finally get those long-awaited conversions.
Before analyzing the best steps to improve the position in Google, it is essential to understand what SEO is and why you need it. Since, if you act from ignorance, you can get to perform mere automatic processes that are not well applied to your type of business. SEO is the abbreviation of “Search Engine Optimization ", that is, search engine optimization. This concept brings together the set of actions that a person who has a website, like you, can take to raise positions in the ranking. That is, to be as "higher" as possible in Google results when someone searches for certain content on the Internet. The purpose of SEO, and the reason why you should apply it is that it improves visibility and, therefore, increases traffic to your site. A good SEO makes them know you, get to your website and talk about you. It is usually an organic result since it is the product of non-paid techniques. In this sense, we can also talk about natural positioning. The truth is that there are also paid techniques; associated with SEM, Search Engine Marketing; which, in turn, improve web positioning quickly. However, it is always convenient to start first with the simplest and lowest cost. Since, if this is done strategically and constantly, the results can be excellent. How can I improve my web positioning? When a person searches for a certain word in a search engine like Google, it gives a series of results previously ordered according to an algorithm. Thus, in the first place, those websites that have performed the best SEO and that, according to Google, are more successful in responding exactly to the user's search will appear. This will be influenced by several very important factors, such as copywriting, the use of keywords, internal links and the number of pages the site has. Analyzing and improving each of them is the key to being among those first search engine results and therefore reaching the potential customer. The work of improving SEO takes time, but it is very enriching. However, it does not imply beginning to carry out immediately and in a hurry everything that is deemed convenient. That's why we introduce you: Fundamental steps to be Top 1 in Google:- 1. Perform a basic and general optimization of your site You can't expect your web positioning to improve if you don't optimize even the simplest. SEO applies not only to words but also to other content such as links and images. Therefore, once the keywords of your marketing consulting agency are selected, you must dedicate time to improve the content of your site based on it. This is known as SEO On-Page and brings together a series of very specific actions. They emphasize, mainly, the optimization of images, that is to reduce their weight as much as possible and add to each one an alternative title and text; link optimization, naturally including keywords without being too extensive; the improvement of the titles, since Google takes them into account they must be attractive and direct; the correct use of labels and categories, and optimized wording. 2. Create quality content What you are going to write about already likely exists on Google. This should not discourage you. On the contrary, the secret to improve positioning is to create unique content for its quality and that responds exactly to what users are looking for. For this, you can use free tools such as Keyword Planner that will help you orient your content as much as possible based on the most optimal searches. Thus, you will not only write about what you like, but you will do it in an optimized way and with a high probability of reaching potential clients. 3. Improve the loading speed of your site If all the pages of your site load completely in less than three seconds you are on the right track. But if you notice that it takes more time to show the content as soon as you enter, then something must be corrected. Since a slow website does not please users, and therefore neither does Google. This intensifies when you have an online store. Since, many times for wanting to make it aesthetically attractive elements are added, such as CSS style sheets, which can slow down everything. In this step take the time to analyze what may be affecting the speed of your site and make the necessary change or improvement to help you with search engines. 4. Check which pages you are indexing Are you interested in arriving at your site through the Contact page? This can happen when Google searches are done and are due to poor indexing. The usual, and recommended, is to index Google only those pages that will be of interest and have useful content that invites the user to remain on the site. Why are they going to want to contact you without even knowing what you offer them? If your site is from WordPress, you can easily check in the SEO plugin what pages you have in the index. Try to point out what you do not want to rank in the “no index” section, so you will prevent Google from spending time on pages that are not really of interest in a first search. 5. Develop a presence in social networks Although according to Google itself social networks are not an element that directly influences the positioning, the truth is that having a presence in the most important networks does affect, in large part, being more or less known by users. That is why, today, it is almost impossible to conceive an online business without thinking about making it known, also, in the larger social networks; like Facebook and Instagram. Thanks to these you can share your content, generate a community and attract users to your website that, in short, will simply an increase in traffic. What SEO factors will be the most important by 2020? Working on the improvement of web SEO is very important. But in the digital world, everything is constantly changing and trends always change. That is why it is essential to be aware of developments in optimization and know what, in the future, will be the factors that will most influence positioning. Some of the main ones to consider are: The search by voice: the content you believe from now on must be clear and correct. In this way you will have several in your favor when Google positions you when users search by voice, a system increasingly used and to develop in an advanced way. Especially for searches by mobile phones. The visual content: the images and videos have more and more prominence in the main SEO improvement processes. There is no doubt that "content is king" and when creating videos they should respond to what the modern user is looking for: be fast, creative and add value. The rich fragments: following the optimization for different devices, another factor that will influence SEO is the use of rich extracts. These are fragments of a website that appear SERPs that are the first results of Google. If your website does not take this into account, it is time to get to work.
The Internet has brought us many novelties, among them, the birth of this new public figure with which every brand wants to contact to be part of its online marketing campaigns.
The new marketing trend is undoubtedly collaboration with influencers. If you believe that your digital marketing strategy needs a boost, what you need likely is to have the collaboration of an influencer; also called influencers marketing. What is an influencer? An influence is nothing more than, neither more nor less, a person who enjoys great influence on the Internet. He is considered an opinion leader and a media figure within his sector or area. His reputation and recognition allow him to mobilize his entire community, influencing his behaviors and even his ideals. The appearance of this figure is mainly due to the exponential growth of blogs and social networks. Spaces that stand out for the dissemination and exchange of opinions. It is here that influencers express themselves and relate to their followers, who follow and faithfully share all their movements. Blogs and social networks are platforms present in the day-to-day life of consumers, who, before making a purchase decision, go to these spaces to consult the opinions of other users and influencers about the product or service in question. Social networks already influence more than television in purchasing decisions. A brand or a marketing agency that has an influencer as a prescriber has great possibilities of increasing the success of its strategies because its opinions have great repercussion among the influencer's community of followers, who will make a positive reputation it enjoys relate to the brand. Another characteristic of the influencers very valuable for your strategy is that they are multi-platform. They interact with their followers through various channels and, therefore, the reach is much greater. The influencers' followers take their opinions into account, so they will always consider them when making a purchase decision. Therefore, it is likely that users who follow the influencer who promotes your brand end up becoming potential customers. How to find the ideal influencer for your brand? We have already seen all the benefits that an influencer can bring to your marketing strategy, but the success of your campaigns will only be seen if you choose the right influencer and according to your brand. To do this, you must first be clear about what you want to get from him and then conduct an investigation to locate the influencer who can best help you achieve that goal. Once located, you can contact him through his blog or social networks, providing a brief explanation of your goal as well as making your brand known and the benefits that the influencer would get from the collaboration. Many brands fall into the error of thinking that an influence with thousands of followers is already a safe bet for their strategies. This can cause the opposite effect since it has been shown that the followers of influencers who make much collaboration with brands get to see all that advertising as intrusive. It is recommended that you do not let the number of followers of the influencer confuse you and that you focus on locating the person who, by their contents and opinions, best fits your brand. After all, the best thing to succeed with influencer marketing is that the prescriber of your brand believes in it and recommends it to its followers just as it would to its friends. |
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